by Andrea Ceely
Too often, the every day job of keeping our business functioning becomes just that: a job, a chore, and not so fun anymore. When you first started, you knew all the ins and outs of your business. You had passion, energy, and excitement! You took the time with your customers, and knew their wants and expectations. You hand picked each employee and knew that they too were excited about growing your business and providing the best!
Then one day you look around at all the work you’re doing to make your business the biggest and the best. You’re marketing yourself, you created a website to be up with the current trends, you even keep up with social media! Not to mention you’ve added all types of new services and products to enhance your customers’ experience. So why isn’t your business growing by leaps and bounds?
You’ve let running your business get in the way! You have been so focused on making your business operationally sound that you have forgotten to stay true to your passions. When was the last time you talked with a customer and truly learned about them. When is the last time you personally trained a new employee and made sure they understood just what makes your company stand out? When was the last time you just did what you love?
While you may be perfectly capable of running all operations yourself, it’s not always advisable. The best thing you can do for your business is to invest some of your marketing budget in hiring someone to do some of those tasks for you, enabling you to get back to doing what you love. We all have hundreds of things we are capable of doing, but that doesn’t mean we’re the best at all of them, or that we’re effective at doing them all at once. If you have a great website, you need a maintenance plan to keep it current and fresh. (If you do not have a fabulous website acting as your billboard, make that your first call!) You should have a content writer who can put your ideas into cohesive wording that will have maximum impact. Social media and blogging takes a lot longer than we realize to be done effectively, so you should have someone keep up with that for you. It may be hard to see these items as the worthwhile investment that they are, but when your business is taking off, and you’re loving what you do, then you will realize this is just another necessity for operating successfully.