An exciting, user friendly, and informative website is an integral part of growing your business. An aggressive digital marketing plan creates word of mouth advertising which is now the most effective form of advertising available. Consumers are more likely to trust a friend’s opinion than that of a qualified critic. But what is it about your website and digital marketing that grabs your customers? Of course it is the attractiveness and ease of use of the website that draws them in, but what keeps them reading is the content. The content is the sales force! The content must be exciting enough to keep them looking for more, but it must be simple enough to understand quickly. Grammatical and spelling errors will only serve to discredit your business, so these items are key as well.